Running cost-efficient Facebook and Google Ads campaigns that generate real leads, not just impressions.
Filvic is my own company. These campaigns were run in-house, not for a client.
The campaign was optimized for messaging conversations rather than clicks or impressions — meaning every result was a real person starting a conversation about the product. At SAR 0.21 per conversation, the cost per lead stayed extremely low.
Tight keyword targeting kept the ads relevant to actual buying intent — reflected in a click-through rate roughly 3x the search average.
