How to Start Digital Marketing for Small Businesses: A Practical Guide from the Trenches
How to Start Digital Marketing for Small Businesses, I recall how in 2019 I was sitting opposite a bakery owner and he inquired of me, Where do I even start with this online stuff? She possessed an excellent product its croissants were literally life-changing, but her online presence was virtually non-existent. Three years later, the […]
How to Optimize Your Website for Google AdSense Approval: A Complete Guide
It seems like screaming into space when one has no online brand to build. I recall how I started my first e-commerce business in 2019 and believed that it was sufficient to get a great product. Spoiler alert: it wasn’t. What I got to know during those next few years entirely changed my perspective on […]
How to Improve Website Traffic Without Paid Ads: Proven Strategies That Actually Work
Improve Website Traffic Without Paid Ads, I still recall being in the winter of 2019 when I looked at my analytics dashboard and the traffic needle was creeping at a snail pace despite spending a lot of money on Google Ads. It was at that point I chose to follow a different strategy- one that […]
How to Design a Website That Converts Visitors Into Leads
How to design a website that converts visitors into leads, I have been working on websites of small businesses and small start-ups the larger part of the last twelve years, and this is what I had to learn in a rather painful way: the fact is that as beautiful the web site may be, it […]
How to Use SEO and Content Marketing Together: A Practical Guide from the Trenches
I have been witness to the last ten years of business enterprises dumping money into either SEO or content marketing, and viewing them as independent fields of study that just work somehow in a vacuum. Spoiler alert: they don’t. And the companies who worked this out a long time ago? They are the ones that […]
How to Create a Strong Brand Identity Online: A Practical Guide from the Trenches
I recall a client that I sat across three years ago who had spent 40,000 on a pretty webpage, but she could not understand why no one remembered their business. Their logo was smooth, colors fashionable and the photography was breathtaking. However, there was a lack of something essential- a coherent brand identity that was […]
How to turn a website into a passive income source: Lessons from the Trenches
How to turn a website into a passive income source, I played with websites since early 2010s when blogging was considered a frontier. My first destination was a modest travelling blog, typed up, on WordPress, on late night after the work day. It began as a hobby having to share the stories about road trips […]
How to improve user experience for better conversions
How to improve user experience for better conversions, The first time I created a website was in the year 2019, and I committed all the beginner errors. I used keywords in each paragraph, did not bother with mobile optimization, and wondered why Google was acting like it did not know my site was there. Jump […]
How to Choose the Right Digital Marketing Strategy for Your Business
How to choose the right digital marketing strategy, I have worked in digital marketing in my twenty years and I have witnessed numerous cases where companies jump in full throttle into a glitzy campaign only to see it blow up due to lack of correlation with the actual needs of the company. Consider a small […]
Merging Creativity and Strategy: How to Effectively Blend Graphic Design with Marketing
I was neck-deep in the graphic design and marketing scene more than 10 years ago as an independent designer who worked on tweaking logos of small business enterprises, and later created campaigns of the medium-size brands. It always bothered me how much people always seem to consider these two disciplines as distant relatives with designers […]