How to Start Digital Marketing for Small Businesses: A Practical Guide from the Trenches
How to Start Digital Marketing for Small Businesses, I recall how in 2019 I was sitting opposite a bakery owner and he inquired of me, Where do I even start with this online stuff? She possessed an excellent product its croissants were literally life-changing, but her online presence was virtually non-existent. Three years later, the […]
How to Improve Website Traffic Without Paid Ads: Proven Strategies That Actually Work
Improve Website Traffic Without Paid Ads, I still recall being in the winter of 2019 when I looked at my analytics dashboard and the traffic needle was creeping at a snail pace despite spending a lot of money on Google Ads. It was at that point I chose to follow a different strategy- one that […]
How to Design a Website That Converts Visitors Into Leads
How to design a website that converts visitors into leads, I have been working on websites of small businesses and small start-ups the larger part of the last twelve years, and this is what I had to learn in a rather painful way: the fact is that as beautiful the web site may be, it […]
How to Use SEO and Content Marketing Together: A Practical Guide from the Trenches
I have been witness to the last ten years of business enterprises dumping money into either SEO or content marketing, and viewing them as independent fields of study that just work somehow in a vacuum. Spoiler alert: they don’t. And the companies who worked this out a long time ago? They are the ones that […]
How to Create a Strong Brand Identity Online: A Practical Guide from the Trenches
I recall a client that I sat across three years ago who had spent 40,000 on a pretty webpage, but she could not understand why no one remembered their business. Their logo was smooth, colors fashionable and the photography was breathtaking. However, there was a lack of something essential- a coherent brand identity that was […]